Light Inherits Brand Legacy

Rooted in AITORO’s decades-long brand heritage, the new headquarters adopts a distinctive curved facade, abandoning rigid commercial architectural aesthetics. The brand’s iconic red-blue VI color system and red triangle logo serve as the core design foundation, transforming classic visual assets into modern architectural light language.

Sticking to the principle of invisible architectural lighting, the design avoids exaggerated commercial lighting effects. The lighting system remains hidden during the day to preserve the building’s minimalist micro-cement texture, and awakens exclusive brand visual symbols at night, achieving seamless day-and-night brand identity presentation.

Design Challenges

Blending long-standing brand identity with curved architectural geometry, the project posed three core hurdles: precise reproduction of AITORO’s signature red-and-blue VI palette to preserve decades of visual recognition, compatible lighting that follows continuous arched walls without breakpoints or destructive facade grooving, and subtle, low-glare nighttime illumination that delivers far-off brand visibility while aligning with the brand’s premium, understated aesthetic.

Customized Lighting Solution

Our custom flexible recessed linear system resolves these demands: bendable profiles fit seamless curved surfaces with flush hidden mounting for minimalist integration, independent drivers synchronize balanced red-blue light output to match official brand hues, and fully weatherproof hardware delivers steady, low-decay performance with minimal upkeep for permanent exterior facade use.

This project combines  brand heritage with modern architectural lighting design. It breaks the single decorative function of traditional facade lighting, creating an all-weather exclusive brand visual system through customized linear lighting technology.